Apparently, Playboy purchased a plot of virtual land in Second Life and formed it into the shape of the Playboy bunny symbol.

The adult entertainment company said it is offering Second Life residents a taste of the Playboy lifestyle on a rabbit head-shaped island, which houses a retail store and will feature events and social opportunities.

The virtual Playboy store includes merchandise from PlayboyStore.com and ShoptheBunny.com, and is staffed by female avatar employees wearing Playboy-branded apparel or Playboy Bunny costumes. Playboy-branded apparel can be purchased in the virtual store for real-world wear or Second Life avatars.

DIGITAL PLAYGROUND FIRST TO OFFER XXX MOVIES TO IPHONE USERS

Digital Playground is pleased to announce an early alliance to Apple’s iPhone with 158 full-length trailers available free of charge, for immediate download. To prepare for iPhone’s release on Friday, June 29th, go to http://www.digitalplayground.com/ipodhelp/ Follow the simple instructions and DP’s trailers will automatically download to the podcast folder. Digital Playground has also teamed up with Adult DVD Empire to offer complete hard-core scenes for iPhone. Visit http://adult.dvdempire.com/Content/pm/mobileporn to download now.
Jeff Rix, Founder of Adult DVD Empire says, “We’re thrilled to offer the first adult content for iPhone. This is a perfect partnership for us, and we’re proud to be on board with Digital Playground.” Mike Barry, Director of Adult Operations says, “It only makes sense that the first iPhone adult content is available from Digital Playground, they are always one step ahead of the game. This is a huge step forward in adult entertainment, and as time goes on I believe that the demand for mobile content will skyrocket.”

Joone, founder of Digital Playground and Director / Creator of Pirates and Island Fever is excited about the release of iPhone. “Offering our content to iPhone users is the next logical step and Adult DVD Empire is the only E-tail site equipped to take on a project of this size. We have forged a wonderfully symbiotic business relationship based on our shared love of new technologies and I am excited to debut this service to our loyal customers.” Digital Playground President Samantha Lewis is in awe. “I’m so honored to know that Digital Playground is the first AGAIN. I’d like to thank all of our friends at Apple and Adult DVD Empire for their combined efforts to see this through.”