Apparently, Playboy purchased a plot of virtual land in Second Life and formed it into the shape of the Playboy bunny symbol.

The adult entertainment company said it is offering Second Life residents a taste of the Playboy lifestyle on a rabbit head-shaped island, which houses a retail store and will feature events and social opportunities.

The virtual Playboy store includes merchandise from PlayboyStore.com and ShoptheBunny.com, and is staffed by female avatar employees wearing Playboy-branded apparel or Playboy Bunny costumes. Playboy-branded apparel can be purchased in the virtual store for real-world wear or Second Life avatars.

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